If you were a fan of QVC UK back in the day, you definitely remember Claire Sutton. She was a staple of the channel for over 20 years. That bubbly personality and her "Claire's Accessories" segments (not the shop, just her picks!) made her feel like a friend in your living room.
But then, 2020 happened. Like a lot of people during the pandemic, Claire decided it was time for a massive pivot. She left the world of live shopping behind, and if you haven't kept up, her career path since then has been, honestly, pretty surprising.
What is Claire Sutton doing now?
The most recent and significant update on Claire Sutton involves a major move to the corporate creative world. As of late 2025 and heading into 2026, Claire Sutton has taken on the role of Creative Director at the independent agency Those That Do.
Basically, she isn't just presenting products anymore; she’s the one masterminding how brands talk to people. This isn't a small-time gig, either. She’s based in Sydney but oversees creative delivery for the agency’s offices in Melbourne, London, and Dubai.
It’s a huge shift from her days demonstrating jewelry or fitness gear on telly. She’s now working alongside CEO Ben Walker to lead a whole team of designers and art directors. If you’re wondering why she made the jump, she’s been quoted saying she wanted to focus on "meaningful brand action" and "socially responsible communications."
The big QVC departure and the "Funeral Celebrant" era
When Claire left QVC UK in July 2020, fans were kind of shocked. You don’t just walk away from a 22-year tenure without a plan, right?
Her immediate next step was actually becoming a full-time funeral celebrant.
Yeah, you read that correctly. Going from the high-energy, "everything is fabulous" vibe of a shopping channel to officiating funerals is about as 180-degree as a career change gets. But for Claire, it seemed to be about human connection. She spent a significant amount of time helping families navigate grief and celebrate the lives of loved ones, which, if you think about it, requires that same warmth she was known for on screen—just in a much more serious context.
Wait, which Claire Sutton are we talking about?
Google the name "Claire Sutton" and you'll quickly realize she’s not the only one. It’s a bit of a nightmare for search engines. To be clear, the former QVC star is Claire Joanna Sutton, born in 1967 in Leicester.
However, you might see news about a few others:
- The Musical Theatre Star: There’s a younger Claire Sutton who is a singer and dancer currently making waves in NYC. She recently joined the cast of the musical & JULIET for its 2026 run at The Empire.
- The Mindset Coach: There is also a Clare Sutton (note the different spelling) who works as a mindset coach for business owners and has a podcast called The Business Spotlight.
- The Clinical Counsellor: In Vancouver, a different Claire Sutton runs a successful counselling practice focused on CBT and work-life balance.
Our Claire—the QVC one—is the one now running the show at the creative agency.
Why her new role at "Those That Do" matters
Joining Those That Do as Creative Director in September 2025 was a tactical move. The agency was rebranding from a "collective" to a multi-market company. They needed someone with serious experience in tone and visual appeal.
Sutton’s background is actually deeper than just being a "TV presenter." She has over 15 years of experience in advertising and design that many QVC viewers probably didn't know about. She’s worked with big names like:
- Patagonia
- Absolut Vodka
- Maxwell + Williams
- Salvos Stores
She even spent time tutoring at Western Sydney University, teaching communications design. It turns out the "TV host" persona was only one layer of her professional life.
Actionable insights for following her career
If you want to keep tabs on what Claire is up to in 2026, here is the best way to do it:
- Follow the Agency News: Since she's now a heavy hitter at Those That Do, their official website and LinkedIn page are the best spots for her latest campaigns and industry awards.
- Check Industry Publications: Look at sites like Mediaweek or AdNews. She’s frequently quoted there now as an industry expert, especially regarding creative trends like the 2026 Lamb ads or socially conscious marketing.
- Don't expect her back on QVC: Honestly, she seems to have moved way past the home shopping world. Her current focus is on high-level strategy and international growth.
The takeaway here is that Claire Sutton didn't just "disappear" after leaving our screens. She reinvented herself. She went from selling products to families in the UK to leading a global creative team from Sydney. It’s a pretty solid reminder that a 20-year career in one field doesn't mean you're stuck there forever.
